Minimalism in Business: Streamlining for Success in 2023
Minimalism in business is a powerful approach to streamline operations and achieve success. As a trend that continues to gain momentum in...
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OUR BLOG
- Mar 29
- 4 min
Green Business Practices: Incorporating Sustainability and Ethics into Your Strategy
As the world faces mounting environmental and social challenges, businesses are increasingly being called upon to prioritize...
- Mar 17
- 5 min
From Storefront to Social Media: 5 Effective Strategies for Retail Marketing and Merchandising
Retail marketing and merchandising are two essential aspects of any successful retail business. Retail marketing involves promoting...
- Mar 10
- 5 min
Winning the Market Share: How Competitive Analysis and Positioning Can Help Your Business Succeed?
Competitive analysis and positioning are important aspects of any business strategy. Understanding your competitors' strengths and...
- Mar 4
- 6 min
4 Proven Digital Marketing Strategies for Connecting with Gen Z & Millennial Investors
As the next generation of investors, financial companies need to understand the best ways to market to Gen Z and Millennials. These...
- Feb 23
- 4 min
The Future of Luxury Marketing: Discover How AR and VR are Transforming the Game
Discover how AR & VR are revolutionizing the luxury industry, from virtual try-on experiences to immersive product demonstrations.
- Feb 7
- 5 min
Unleash the Power of Trending Topics: 5 Tips to Discovering What's Hot on Social Media
Discover 5 tips to find trending topics on social media to ensure your social media presence is relevant, engaging, and effective.
- Feb 6
- 2 min
The Impact of AI Tools on Marketing: The Role of Humans in this New Environment
Artificial intelligence (AI) has been a game changer in many industries, and marketing is no exception. With AI tools like chatbots and...
- Feb 2
- 3 min
Highway 61: A Recognized Leader in Digital Branding Excellence
We proudly announce that Highway 61 has been ranked as one of the top 20 branding agencies by Designrush, a leading platform for...
- Jan 21
- 2 min
Businesses, get ready to rock: Why digital marketing is focusing on AI and Metaverse
The COVID-19 pandemic has accelerated the shift towards digital marketing, and businesses need to understand the significance of reaching...
- Jan 5
- 1 min
It's 2023 and digital marketers, get prepared for a new era.
In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided...
- Nov 17, 2022
- 4 min
The Importance of SEO for Your Marketing Strategy
Improves customer acquisition via organic search Natural search accounts for 53.3% of all internet traffic, and 60% of marketers report...
- Nov 2, 2022
- 4 min
The Importance of Email Marketing
Email marketing allows marketers to reach out to their customers and prospects with personalized, one-to-one communications. It is a more...
- Oct 20, 2022
- 2 min
Brand Strategy — what is this? (and is it even important?) Part 2 (1-2)
“I buy this particular cheese because I like it. I like its taste, that’s why I buy it! Ok, the cover is also somewhat attractive, and...
- Oct 5, 2022
- 2 min
Brand Strategy VS Marketing Strategy — is there even a difference? Part 1 (1-2)
Does it feel that brand and marketing strategies are the same things? Let's try to understand the difference between these two terms. The...
- Sep 26, 2022
- 1 min
What is Social Media Marketing and why do you need it
SMM (Social Media Marketing Agencies) is the use of social media thanks to which the communication with the target audience is becoming...
- Jul 9, 2022
- 2 min
Highway-61.ch is a Product Branding Innovator on Clutch
When it comes to marketing and branding, there is no quick fix or easy solution but there is a fast track that you can take — and that’s...
- May 11, 2022
- 1 min
What are NFTs and where to buy them:
#NFTs, #non-fungible tokens, are data units or unique codes, that enable a safe record of ownership on a blockchain architecture....
- May 9, 2022
- 3 min
Web accessibility
Web accessibility is a web design process that focuses on creating websites that are accessible to individuals with impairments. While...
- May 3, 2022
- 2 min
Five Stars Across the Board: Highway-61.ch’s Stellar Client Testimonials
When all is said and done, true success is really defined by the impact we leave behind. Here at Highway-61.ch, we help our clients make...
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