Businesses, get ready to rock: Why digital marketing is focusing on AI and Metaverse
The COVID-19 pandemic has accelerated the shift towards digital marketing, and businesses need to understand the significance of reaching...
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OUR BLOG
- Jan 5
- 1 min
It's 2023 and digital marketers, get prepared for a new era.
In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided...
- Nov 17, 2022
- 4 min
The Importance of SEO for Your Marketing Strategy
Improves customer acquisition via organic search Natural search accounts for 53.3% of all internet traffic, and 60% of marketers report...
- Nov 2, 2022
- 4 min
The Importance of Email Marketing
Email marketing allows marketers to reach out to their customers and prospects with personalized, one-to-one communications. It is a more...
- Oct 20, 2022
- 2 min
Brand Strategy — what is this? (and is it even important?) Part 2 (1-2)
“I buy this particular cheese because I like it. I like its taste, that’s why I buy it! Ok, the cover is also somewhat attractive, and...
- Oct 5, 2022
- 2 min
Brand Strategy VS Marketing Strategy — is there even a difference? Part 1 (1-2)
Does it feel that brand and marketing strategies are the same things? Let's try to understand the difference between these two terms. The...
- Sep 26, 2022
- 1 min
What is Social Media Marketing and why do you need it
SMM (Social Media Marketing Agencies) is the use of social media thanks to which the communication with the target audience is becoming...
- Jul 9, 2022
- 2 min
Highway-61.ch is a Product Branding Innovator on Clutch
When it comes to marketing and branding, there is no quick fix or easy solution but there is a fast track that you can take — and that’s...
- May 11, 2022
- 1 min
What are NFTs and where to buy them:
#NFTs, #non-fungible tokens, are data units or unique codes, that enable a safe record of ownership on a blockchain architecture....
- May 9, 2022
- 3 min
Web accessibility
Web accessibility is a web design process that focuses on creating websites that are accessible to individuals with impairments. While...
- May 3, 2022
- 2 min
Five Stars Across the Board: Highway-61.ch’s Stellar Client Testimonials
When all is said and done, true success is really defined by the impact we leave behind. Here at Highway-61.ch, we help our clients make...
- Apr 28, 2022
- 2 min
"Agencies-strong network for quick insights "
Highway 61 is a top-rated world-class marketing and design agency, based in the heart of Switzerland - Zurich.The success of our agency...
- Mar 30, 2022
- 2 min
Highway 61 as Design Rush Experts
A B2B marketing agency such as Highway 61 is concerned with facilitating and building an innovative marketing process through which one...
- Mar 4, 2022
- 2 min
Reputation Management
The influencing, regulating, boosting, or hiding of an individual's or group's reputation is referred to as reputation management, which...
- Mar 4, 2022
- 2 min
WordPress
WordPress is a content management system (CMS) for hosting and developing websites. You may personalize any website with WordPress's...
- Mar 4, 2022
- 2 min
Media Buying Agencies
More than simply a clever phrase repeated in front of your audience is the key to a successful marketing campaign. Your team will require...
- Mar 2, 2022
- 2 min
Influencer Marketing
Influencer marketing is a type of social media marketing that involves endorsements and product placement from influencers, people, and...
- Mar 2, 2022
- 3 min
Digital Commerce and SEO
E-commerce SEO is a process of increasing the visibility of your online store or online selling webpage. Visibility is increased through...
- Feb 28, 2022
- 4 min
Paid ads. Part 2. How they work and why they are important in the digital age.
In this article we would like to introduce you to Google Ads, Instagram Ads, and TikTok Ads. If you would like to learn more about...
- Feb 24, 2022
- 4 min
MBA with Access MBA- the NEXT step to become the NEXT you.
Many professionals believe that having an MBA is the next natural step in their career progression. Regardless of your business or area...
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