PACKAGING SYSTEMS DESIGN

Challenge

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In an emergency situation, nothing is more important than paying careful attention to essential patient information. That same information can occasionally be the difference between long-lasting health issues and successful treatment. Medi-Caddy is a system of organization that carefully stores prescriptions and emergency medical information that can be life-saving.

 

Result

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It was crucial for us to create a creative design for Medi-Caddy that was as multifaceted as the product itself. In every step of our design process, we prioritized visual elements that showcased order and dependability.

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The visual structure

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The visual structure created in our innovative design for Medi-Caddy communicates essential product information to potential customers. It also hints at the complexity of the system itself, evoking an image of the life-saving level of organization that the product provides in critical situations. Additionally, in order to suit the company’s brand image, we employed a clinical color palette to fit the medical background.

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