Our team created bold labels for Just Pour's hot sauce range, highlighting each sauce's unique flavors without overwhelming the design. The goal was to reflect the products' quality and appeal to premium cooking enthusiasts. Similarly, we designed elegant, minimalistic labels for Herbalea Food's luxurious cooking oil, maintaining its recognizable branding and luxurious appeal for quality-conscious customers.
Branding & Marketing Strategy
Custom Design Strategy
The challenge was to design distinctive hot sauce labels that emphasized the unique flavor profiles of each variant, allowing the sauces' flavors to speak for themselves without overwhelming the overall taste. The goal was to create bold and eye-catching designs that would stand out in the market while reflecting the depth and quality of Just Pour's products.
The innovative custom label design utilized cohesive and visually appealing designs that highlighted the ingredients' quality and the distinct taste of each sauce. The labels' simple shapes and colors were carefully chosen to complement the individual flavors and convey a sense of high-quality products to the customers.
The final sauce label designs successfully captured the essence of each sauce variant, with the gochujang, ganjang, and lemon pesto labels reflecting the bold, savory, and refreshing flavors, respectively. The minimalistic yet elegant design appealed to customers who valued quality above all else, effectively positioning Just Pour as a premium choice in the competitive food market.