ELECTRONICS PACKAGING DESIGN

Company: The London Sip Co

Location: USA, Texas

Service: Packaging design

Category: Retail

Challenge

The London Sip presented its new recently. The company needed a new packaging design, and the old one no longer drove sales.

Challenge Components

Saturated market
Economic considerations
Conveying practicality

Research as a Custom Packaging Design Firm

We began packaging design research in the industry. Then we examined several competitors’ packaging designs. While the company is UK-based, it hopes for expansion into the USA. We incorporated both competitor design regions into the aggregated research list.

Bonus Challenge

The bonus challenge with this packaging design project was the practicalities. Most people are used to buying their coffee and being on their way. We needed them to consider how making home espresso could change their lives.

Design Inspiration

Our packaging design inspiration came from The London Sip branding. The company has a beautiful, established brand. We also considered how to convey the device inside the box.

Narrowing Down the Final Options

The professional design team presented several quality packaging design concepts. We narrowed the ideas based on packaging practicalities. Then we considered the visual appeal.

Result

The London Sip representatives loved the packaging design. The company quickly found a practical packaging manufacturer. Once the packaging design uploaded on the web, The London Sip began receiving positive feedback.

The Deliverable

The Final Package:

One complete custom packaging design
Separate package design elements for reuse

The finished packaging design featured a natural box with black and green accents. We illustrated the prominently. Then we added all the necessary labeling. We look forward to assisting The London Sip again.