

THE LONDON SIP
ELECTRONICS PACKAGING DESIGN
Company: The London Sip Co
Location: USA, Texas
Service: Packaging design
Category: Retail
Challenge
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The London Sip presented its new recently. The company needed a new packaging design, and the old one no longer drove sales.
Challenge Components
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Saturated market
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Economic considerations
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Conveying practicality
​Research as a Custom Packaging Design Firm
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We began packaging design research in the industry. Then we examined several competitors’ packaging designs. While the company is UK-based, it hopes for expansion into the USA. We incorporated both competitor design regions into the aggregated research list.
Bonus Challenge
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The bonus challenge with this packaging design project was the practicalities. Most people are used to buying their coffee and being on their way. We needed them to consider how making home espresso could change their lives.
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Design Inspiration
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Our packaging design inspiration came from The London Sip branding. The company has a beautiful, established brand. We also considered how to convey the device inside the box.
Narrowing Down the Final Options
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The professional design team presented several quality packaging design concepts. We narrowed the ideas based on packaging practicalities. Then we considered the visual appeal.
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Result
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The London Sip representatives loved the packaging design. The company quickly found a practical packaging manufacturer. Once the packaging design uploaded on the web, The London Sip began receiving positive feedback.
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The Deliverable
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The Final Package:
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One complete custom packaging design
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Separate package design elements for reuse
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The finished packaging design featured a natural box with black and green accents. We illustrated the prominently. Then we added all the necessary labeling. We look forward to assisting The London Sip again.
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