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Digital Commerce and SEO

Updated: Jul 9


E-commerce SEO is a process of increasing the visibility of your online store or online selling webpage. Visibility is increased through optimizing what are knows as SERPS: search engine result pages. Ecommerce SEO is a collection of optimization tactics used to help ecommerce portals and their individual product pages rank highee. Off-page and on-page optimization for the online retail platform, specialized link building initiatives, content marketing, and influencer outreach campaigns are all examples of this.

There's roughly over 20 million e-commerce sites on the internet, and it is projected that in the next 15-20 years, these online platforms will account for more than 90% of all purchases. Most likely, this has given you an understanding of how businesses like Amazon, Flipkart, and others become market giants in a short period of time. Yes, the fast increasing demand for internet purchasing is the explanation. But did you know that having high-quality items and, above all, excellent customer service are the most important factors in dominating the e-commerce market? It is that your e-commerce store must appear at the top of SERPs – this is where E-commerce SEO comes into play!!

SEO is important for all types of websites, but it has a particularly large impact on eCommerce sites. Because, when it comes to online purchasing, customers frequently utilize a search engine to find the goods they need rather than looking for a specific e-commerce site. These are some of the most important SEO methods for an e-commerce site that may help you rank higher in the SERPs, resulting in more traffic and increased conversion rates.


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1. Finding keywords that are both relevant and optimized

You may use a variety of keyword research tools to locate appropriate and optimized keywords for your website.

You may employ LSI (Latent Semantic Indexing) keywords on the web page in addition to stating the keywords in product names, descriptions, and other sections. And, absolutely, these keywords should not be overused or crammed into the web page.

2. Create a simple site architecture

There is a fundamental criterion to remember while working on the site architecture: each product page should only be three (or less) clicks away from the homepage.

3. Concentrate on On-Page SEO.

On-page SEO has traditionally been the most important aspect in determining where a website will appear in search engine results pages. It mostly deals with the process of improving product and category pages in order to achieve higher rankings for certain keywords and increase relevant traffic and conversion rates. However, while the tactics for On-Page SEO for an eCommerce site are identical to those for any other website, there are some extra ways to consider. The following are some of the most important On-page SEO methods for an eCommerce site:


· Use meta titles and descriptions that are optimized.

· Use URLs that are keyword-rich and short.

· Include major and LSI keywords in product descriptions.

· Make use of Schema Markup.

· Make internal links.


4. Create one-of-a-kind product descriptions for each item.

When it comes to eCommerce SEO, creativity is the most overlooked factor. It may be justified in certain ways since an e-commerce platform may have a large number of items in the same category, making it impossible to create a unique description for each product. However, the same descriptions result in content duplication concerns, which have an influence on your site's ranking and, as a result, reduce traffic and conversion rate. As a result, writing a captivating and distinctive description for each product becomes increasingly important.

5. Boost the speed of your website's loading

Even if you have good items, excellent service, and other usual characteristics, a slow-loading website might cost you a lot of customers. Aside from the user's perspective, the search engine also states that site speed is one of the variables in their ranking algorithms, implying that the faster your site loads, the higher the search engine would rank it. High-resolution photos are a major cause of e-commerce site loading times being sluggish.

6. Increase the number of high-quality backlinks

Backlinking has been regarded as the most real and valuable SEO strategy for a webpage. It's much more important since if your platform is suggested to the audience, it can result in a significant increase in traffic on your website. Backlinks for your e-commerce site may be built in a variety of methods, including employing infographics on social networking platforms, directory submission, and Q/A sites (Quora, etc.).

7. Keep the site safe

Users are becoming more cautious and demand a more secure website in light of the fast rising occurrences of cyberattacks on e-commerce platforms, but not only. The leakage of banking information, account hacking, and so onis a grave user concern considered by SERPS.

Don't lose out on this opportunity to conquer the eCommerce business by optimizing your online platform!!


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