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It's 2023 and digital marketers, get prepared for a new era.

In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided updates on the development of its post-cookie "Privacy Sandbox" solutions.



This will mark the end of cookies. And more: Google has stated that the Sandbox mode is part of its efforts to improve user privacy and give users more control over their data. In recent years, there has been a growing concern about the amount of data that is collected about individuals by third parties, particularly through the use of tracking cookies.

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The Sandbox mode could also improve the user experience by reducing the number of unwanted or irrelevant ads. In any case, the message from Google is clear: Act now. According to Google, there are three recommended solutions. First-party data (the likes of which we've seen in the clean room boom), contextual signals, and privacy-oriented APIs.







Ultimately, it is all about content, branding, and stronger customer relationships. So, let's start this cookie-less journey by improving your relationship with your customers now. Whether social media campaigns or building up a full-fledged customer journey strategy: Let's hop on our bikes and drive the Highway61.



#GoogleSandbox #ChromeBrowser #PrivacySetting #Cookies #ThirdPartyTracking #UserBehavior #AdTargeting #MarketingCampaigns #CustomerInsights #FirstPartyDataCollection

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