Why is it important to have social media pages and be active in the online sphere? In this post, you will find answers, and learn useful information that will help you in the future.
In 2021 it’s almost impossible to find a company that doesn’t have social media pages. Social media nowadays reflects the values, thoughts, goals, and vision of the company. Visiting social media pages, customers can see what the company offers, promotes, and shares. Building social media is not only about having nice pictures, it is also about having a strong company brand.
“Social media is not a media. The key is to listen, engage, and build relationships” - David Alston
It goes without saying that your business needs a social media presence. It doesn’t matter what kind of business you have big or small, social media is highly important.
Firstly, social platforms help you connect with customers, increase awareness about the brand, and boost sales. More than 3 billion people use social media every month, and the number of users is increasing every day as well as their engagement. If you think that people follow and interact with brands that they know, you are erring. More than 60 percent of Instagram users discover new products on the platform. Many of them trust reviews or recommendations from friends.
Moreover, companies connect with customers and potential customers through social media to show the human side of the brand. They tell more about values, how the product works, share opinions of buyers. Some of the best examples are Nike, Netflix, Starbucks that interact with customers very often. Answering your customers in comments, creating challenges for them, and having giveaways will increase brand loyalty, engagement, discussions, and awareness. Stop underrating social media, and start acting.
Who is ready to shine on #social media?
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value” - Pete Cashmore
Getting more likes, comments and reviews became an integral part of social media. When customers check the social media pages of the company, first of all, they look at the number of followers, likes, and comments. In this case, creating trends and being on top of searching results helps to stand out from competitors. It’s important to know what people are saying about your competitors, so when they reveal the pain points of products or services, you will be able to make a move. Following the opponents on social media also means being aware when they launch new products, run promotions, and release new reports. This will help you think ahead, create a better strategy, and outflank your competitor.
Nowadays, it is not enough to have bigger discounts or nicer advertisements, you must get rid of frames and limits. As an example, we can take Burger King and McDonald's – two companies that are always fighting for customers. Burger King is acting very creative, brazenly, and trying to sting McDonald’s. Staying on top of industry news helps Burger King to inform customers about upcoming changes and new products, show them who is the king of the fast-food industry. It’s important to know marketing trends and your competitors.
Be the #best.
“Social media success formula: Content + Engagement + Conversion. Rinse. Repeat” - Mari Smith
We wrote about engagement, competitors, and one more thing is left. It is statistics, data, and numbers. Numbers show what your customers like and are interested in, what products catch attention. It’s not a secret that a big challenge for marketers is to prove return on the investment but social media tracking and analytics tools can help. Tools like Google Analytics or Hootsuite Impact show the full impact of the company’s social media activities, from follows to engagements right through to purchases.
Companies can also check website traffic generated from social media, conversions, email sign-ups, and ROI for organic and paid social media campaigns. Various sources publish overall statistics from Instagram, Facebook, LinkedIn, etc. to track changes, trends, involvement, and growth. Companies know how important is to be prepared for changes and be at least one step ahead of your competitors. Look at numbers, analyze them, make conclusions, and act. Check the statistics 1-2 times per month, and track changes, as it will help to improve the content.
A small guide for you:
1. Be aware of trends.
2. Create entertaining and interesting content.
3. Check the competitor’s social media pages and do better.
4. Track the engagement of your followers.
5. Check statistics at least once a month.
6. Do your best every day.