CUSTOM DESIGN

Company: Ray Roman Co.

Location: USA, NY

Service: Clothing Design

Category: Clothing

Ray Roman is a well-known cinematography company, and the owner decided the company needed new professional appeal for the team. We accepted the challenge and began digging into the wedding cinematography industry so we could produce an awesome new custom t-shirt design the company could use for years to come.

Challenge Components:

Saturated market
Maintaining a recognizable yet professional appearance
Usable on multiple products
Audience Research

Element Decisions

From the beginning, we knew we needed a sophisticated and unique design for these company t-shirts. We decided to stick to classic elements as a team. That included fonts, monograms, and which shapes could appear on the design. The team used the decision to produce some innovative clothing designs.

Narrowing Down the Final Options

The design team produced several phenomenal concepts for this project. At the meeting to narrow down the designs, we began by considering the Ray Roman brand. Then we compared the ideas that were left against each other to determine if they met the uniqueness of the project required in a custom t-shirt design.

Narrowing Down the Final Options

Our team of packaging designers outdid themselves, creating multiple fantastic options for the client. As a team, we agreed that a minimalist concept would best convey the luxury feel, even though we did include one abstract element that worked well with the color of the oil. And grains of gold gave it a truly rich look.

The Deliverable

The Final Package:

One complete custom t-shirt design
Separate package design elements for reuse

The final design featured several classic elements spaced perfectly for a memorable custom t-shirt design. We used a classic monogram design to compliment the traditional font look. This was then surrounded by accent lines to draw the viewer’s eye. We look forward to working with Ray Roman again in the future on its design needs. Maybe in the future it would help you to help you to design your own t-shirt.